Marketing Management, Associate of Science
Career Pathway: Business
Location(s): Courses for this program are offered at all BC locations.
Program Entrance Requirements: HS Diploma or GED
Program Description: The Associate of Science degree in Marketing Management, emphasizes the development of management and leadership skills needed in marketing occupations such as advertising, selling, entrepreneurship, and international business. This program may enable students to transfer to senior institutions that offer a bachelor’s degree in marketing.
| Course | Title | Credits |
|---|---|---|
| ENC1101 | COMPOSITION I | 3.00 |
| CGS1060C | COMPUTER AND INTERNET LITERACY 1 | 3.00 |
| GEB1011 | INTRODUCTION TO BUSINESS | 3.00 |
| ACG2001 | PRINCIPLES OF ACCOUNTING I | 3.00 |
| or APA1111C | INTRODUCTION TO ACCOUNTING | |
| GE Course | General Education Speech (SPC1065 Recommended) | 3.00 |
| MAR1011 | PRINCIPLES OF MARKETING FOR THE 21ST CENTURY | 3.00 |
| GEB2112 | ENTREPRENEURSHIP | 3.00 |
| Elective | Elective Course (OST2335 Recommended for TC6311) 3 | 3.00 |
| GE Course | General Education Math Core (MGF1130 or MAC1105) 2 | 3.00 |
| MNA1161 | INTRODUCTION TO CUSTOMER SERVICE | 3.00 |
| ECO2013 | PRINCIPLES OF MACROECONOMICS | 3.00 |
| MKA2042 | RETAILING | 3.00 |
| OST2853C | SPREADSHEET MANAGEMENT | 3.00 |
| MKA1930 | SEMINAR I: MARKETING IN PERSPECTIVE | 3.00 |
| MKA1021 | SALESMANSHIP | 3.00 |
| MAN2021 | INTRODUCTION TO MANAGEMENT | 3.00 |
| MKA1511 | ADVERTISING: TRADITIONAL AND NEW MEDIA | 3.00 |
| GE Course | General Education Humanities Core | 3.00 |
| GE Course | General Education Science Core | 3.00 |
| AMH2010 | HISTORY OF THE UNITED STATES TO 1877 | 3.00 |
| or AMH2020 | HISTORY OF THE UNITED STATES SINCE 1877 | |
| or POS2041 | NATIONAL GOVERNMENT | |
| Total Credits | 60 | |
- 1
Students must satisfy the Digital Literacy requirement by testing out, completing a Credit for Prior Learning portfolio, or passing CGS1060C COMPUTER AND INTERNET LITERACY. Students who test out are required to take an approved elective.
- 2
If a student places into MAC1105C COREQUISITE COLLEGE ALGEBRA instead of MAC1105 COLLEGE ALGEBRA, please note MAC1105C is a 5-credit course. Students who register for MAC1105C must see an advisor to discuss their academic plan. Students who plan to transfer into a 4-year degree in a Business program will typically need to take STA2023 STATISTICS as a part of that 4-year degree. If a student wishes to take STA2023 before transferring, it is recommended that the student take MAC1105.
- 3
See Program Electives below.
In accordance with Florida Statute and Florida Administrative Code, students may need to satisfy the Civic Literacy Graduation Requirement. Visit the Civic Literacy Graduation Requirement page at broward.edu/civic-literacy.
Program Electives
| Course | Title | Credits |
|---|---|---|
| BUL2241 | BUSINESS LAW I | 3.00 |
| BUL2242 | BUSINESS LAW II | 3.00 |
| ECO2023 | PRINCIPLES OF MICROECONOMICS | 3.00 |
| GEB2520C | DATA VISUALIZATION FOR BUSINESS DECISIONS | 3.00 |
| GEB2949 | CO OP WORK EXPERIENCE | 3.00 |
| MAN2604 | INTERNATIONAL BUSINESS ENVIRONMENT | 3.00 |
| MAR2141 | INTERNATIONAL MARKETING | 3.00 |
| MAR2644C | DATA BASED MARKETING | 3.00 |
| MAC1105C | COREQUISITE COLLEGE ALGEBRA | 5.00 |
| MKA2931 | SEMINAR II: RESEARCH IN MARKETING | 3.00 |
| MKA2932 | SEMINAR III: MARKETING MANAGEMENT | 3.00 |
| ISM2200C | APPLIED BUSINESS ANALYTICS | 3.00 |
| MAC2233 | CALCULUS FOR BUSINESS, SOCIAL AND LIFE SCIENCES | 3.00 |
| OST1330 | BUSINESS ENGLISH | 1.00 |
| GEB2430 | BUSINESS ETHICS | 1.00 |
| MNA1141 | LEADERSHIP DEVELOPMENT | 3 |
| SLS2930 | CULTIVATING A 21ST CENTURY SUCCESS MINDSET | 3.00 |
| FIN* | ||
| QMB* |
Notes:
See General Education course information here.
In accordance with Florida Statute and Florida Administrative Code, students may need to satisfy the Civic Literacy Graduation Requirement. Visit the Civic Literacy Graduation Requirement page at broward.edu/civic-literacy.
Students are strongly encouraged to meet with an advisor to create a personalized educational plan.
Program Highlights
Credit for Prior Learning
Accelerate your path to completion with these options:
- Credit by exam
- Earned industry certifications
- Prior Learning Assessment
- And much more…
Related Industry Certifications
Upon completing this program, graduates will be eligible to sit for the following industry certifications/licenses: N/A
Get an Internship
After completing your first year of coursework make sure to visit Employment Solutions for internship opportunities and helpful tools like virtual job shadow, to help take your career to the next level!
Median Wage and Job Growth Outlook
Broward College has Career Coach! It is designed to help you find a good career by providing the most current local data on wages, employment, job postings, and associated education and training.
Fund Your Education
This program is Financial Aid eligible. Scholarships may be available. This program is part of the Career Source Broward ITA List
Program Learning Outcomes
Graduates from this program will:
-
- Graduates will demonstrate proficiency with analyzing a company insofar as understanding the target market, demographics, and psychographics.
- Graduates will be able to design/ create a promotion/ marketing plan, evaluate a variety of marketing strategies, and analyze marketing information needed for effective decision making.
- Graduates will demonstrate the various ways to generate sales using different communication modes.
- Graduates will be able to develop a media plan that includes both traditional and new media.
| Course | Title | Credits |
|---|---|---|
| ENC1101 | COMPOSITION I | 3.00 |
| CGS1060C | COMPUTER AND INTERNET LITERACY 1 | 3.00 |
| GEB1011 | INTRODUCTION TO BUSINESS | 3.00 |
| ACG2001 | PRINCIPLES OF ACCOUNTING I | 3.00 |
| or APA1111C | INTRODUCTION TO ACCOUNTING | |
| GE Course | General Education Speech (SPC1065 Recommended) | 3.00 |
| MAR1011 | PRINCIPLES OF MARKETING FOR THE 21ST CENTURY | 3.00 |
| GEB2112 | ENTREPRENEURSHIP | 3.00 |
| Elective | Elective Course (OST2335 Recommended for TC6311) 3 | 3.00 |
| GE Course | General Education Math Core (MGF1130 or MAC1105) 2 | 3.00 |
| MNA1161 | INTRODUCTION TO CUSTOMER SERVICE | 3.00 |
| ECO2013 | PRINCIPLES OF MACROECONOMICS | 3.00 |
| MKA2042 | RETAILING | 3.00 |
| OST2853C | SPREADSHEET MANAGEMENT | 3.00 |
| MKA1930 | SEMINAR I: MARKETING IN PERSPECTIVE | 3.00 |
| MKA1021 | SALESMANSHIP | 3.00 |
| MAN2021 | INTRODUCTION TO MANAGEMENT | 3.00 |
| MKA1511 | ADVERTISING: TRADITIONAL AND NEW MEDIA | 3.00 |
| GE Course | General Education Humanities Core | 3.00 |
| GE Course | General Education Science Core | 3.00 |
| AMH2010 | HISTORY OF THE UNITED STATES TO 1877 | 3.00 |
| or AMH2020 | HISTORY OF THE UNITED STATES SINCE 1877 | |
| or POS2041 | NATIONAL GOVERNMENT | |
| Total Credits | 60 | |
- 1
Students must satisfy the Digital Literacy requirement by testing out, completing a Credit for Prior Learning portfolio, or passing CGS1060C COMPUTER AND INTERNET LITERACY. Students who test out are required to take an approved elective.
- 2
If a student places into MAC1105C COREQUISITE COLLEGE ALGEBRA instead of MAC1105 COLLEGE ALGEBRA, please note MAC1105C is a 5-credit course. Students who register for MAC1105C must see an advisor to discuss their academic plan. Students who plan to transfer into a 4-year degree in a Business program will typically need to take STA2023 STATISTICS as a part of that 4-year degree. If a student wishes to take STA2023 before transferring, it is recommended that the student take MAC1105.
- 3
See Program Electives below.