Marketing Operations, Technical Certificate
Program Code: 6240
Career Pathway: Business
Career Pathway: Business
Program Entrance Requirements: HS Diploma or GED.
Program Description: The purpose of this program is to prepare students for employment as advertising and display specialists, marketing, advertising, and public relations managers, public relations specialists, or to provide supplemental training for persons previously or currently employed in these occupations. The content should include, but not be limited to, the advertising and displaying of merchandise and managing this function.
| Course | Title | Credits |
|---|---|---|
| GEB1011 | INTRODUCTION TO BUSINESS | 3 |
| MAR1011 | PRINCIPLES OF MARKETING FOR THE 21ST CENTURY | 3 |
| GEB2112 | ENTREPRENEURSHIP | 3 |
| OST2335 | COMMUNICATIONS IN THE WORKFORCE | 3 |
| or SPC1065 | COMMUNICATION IN BUSINESS | |
| Elective | Elective Course | 3 |
| ECO2013 | PRINCIPLES OF MACROECONOMICS | 3 |
| MKA2042 | RETAILING | 3 |
| MKA1930 | SEMINAR I: MARKETING IN PERSPECTIVE | 3 |
| MKA1021 | SALESMANSHIP | 3 |
| MKA1511 | ADVERTISING: TRADITIONAL AND NEW MEDIA | 3 |
| Total Credits | 30 | |
Program Electives
| Course | Title | Credits |
|---|---|---|
| BUL2241 | BUSINESS LAW I | 3 |
| ECO2023 | PRINCIPLES OF MICROECONOMICS | 3 |
| FIN2100 | PERSONAL FINANCE | 3 |
| FIN2051 | FINANCE OF INTERNATIONAL TRADE | 3 |
| GEB2430 | BUSINESS ETHICS | 1 |
| GEB2520C | DATA VISUALIZATION FOR BUSINESS DECISIONS | 3 |
| GEB2949 | CO OP WORK EXPERIENCE | 3 |
| ISM2200C | APPLIED BUSINESS ANALYTICS | 3 |
| MAC2233 | CALCULUS FOR BUSINESS, SOCIAL AND LIFE SCIENCES | 3 |
| MAN2604 | INTERNATIONAL BUSINESS ENVIRONMENT | 3 |
| MAR2141 | INTERNATIONAL MARKETING | 3 |
| MAR2644C | DATA BASED MARKETING | 3 |
| MAC1105C | COREQUISITE COLLEGE ALGEBRA | 5 |
| MKA2931 | SEMINAR II: RESEARCH IN MARKETING | 3 |
| MKA2932 | SEMINAR III: MARKETING MANAGEMENT | 3 |
| OST1330 | BUSINESS ENGLISH | 1 |
| QMB1001 | BUSINESS MATHEMATICS | 3 |
| QMB2100 | QUANTITATIVE METHODS IN BUSINESS | 3 |
Students are strongly encouraged to meet with an advisor to create a personalized educational plan.