Supervision & Management, Bachelor of Applied Science - Marketing Management
Career Pathway: Business
Location(s): Courses for this program are offered at all BC locations. Certain specialization courses may be offered at designated locations.
Program Entrance Requirements: The Bachelor of Applied Science is an open access program designed for students who have earned an Associate of Science or an Associate of Arts degree and wishes to advance professionally. Students who have completed 60 lower level division credits will also be considered for admission. Students accepted into the BAS program in this category will need to see an advisor for an individual educational plan.
All current and new students who meet the minimum requirements must apply to the program by submitting an application at https://www.broward.edu/admissions/apply.html. Applicants for the BAS program should have completed a minimum of 15 semester hours of general education requirements as part of their AS degree. The remaining general education credits (totaling 36) will be completed during the Bachelor of Applied Science degree program. Applicants who have completed all general education hours through an earned AA degree, will complete additional lower level business courses. The BAS degree in Supervision and Management builds upon an associate degree in a business-related field. Students who have earned an AS in a non-business-related field must take additional lower-level business courses.
PROGRAM DESCRIPTION: The Bachelor of Applied Science Degree in Supervision and Management prepares students to assume managerial roles in the public and private sectors. The program provides knowledge and skills in the areas of management, marketing, finance, operations, and strategy. Visit the program’s website for more information.
GRADUATION REQUIREMENTS
The Bachelor of Applied Science degree will be awarded to students who meet the following requirements:
- A minimum of 120 semester credit hours in the prescribed coursework comprised of both lower division (AA or AS) and upper division (BAS) credit hours.
- Successful completion of the Capstone course.
- An overall GPA of 2.0.
The State of Florida sets forth the following BAS graduation requirements:
- Satisfy all General Education credits. The amount and area will vary.
- Meet the foreign language requirement.
- Complete two college level math courses.
- STA2023 STATISTICS and MAC1105 COLLEGE ALGEBRA/MAC1105C COREQUISITE COLLEGE ALGEBRA are recommended.
- MAC1105C COREQUISITE COLLEGE ALGEBRA is a 5-credit course. Students who register for this course must see an advisor to discuss their academic plan.
- If students have taken both MGF1106 FOUNDATIONS OF MATHEMATICAL REASONING and MGF1107 SURVEY OF MATHEMATICS as part of their AS/AA degree programs, QMB2100 QUANTITATIVE METHODS IN BUSINESS is required.
PROGRAM COMPETENCIES
Students interested in applying for the Bachelor of Applied Science in Supervision and Management must meet the following program competencies in addition to the BAS required courses (students may be able to complete these requirements as part of their upper division coursework):
| Course | Title | Credits |
|---|---|---|
| ACG2001 | PRINCIPLES OF ACCOUNTING I | 3 |
| ACG2011 | PRINCIPLES OF ACCOUNTING II | 3 |
| GEB1011 | INTRODUCTION TO BUSINESS | 3 |
| ECO2013 | PRINCIPLES OF MACROECONOMICS | 3 |
| MAN2021 | INTRODUCTION TO MANAGEMENT | 3 |
| MAR1011 | PRINCIPLES OF MARKETING FOR THE 21ST CENTURY | 3 |
| Course | Title | Credits |
|---|---|---|
| MAN3240 | APPLIED ORGANIZATIONAL BEHAVIOR & LEADERSHIP | 3 |
| GE Course or Business Course 1 | 3 | |
| GE Course or Business Course 1 | 3 | |
| GEB3213 | BUSINESS COMMUNICATION | 3 |
| GE Course or Business Course 1 | 3 | |
| MAR3802 | MARKETING MANAGEMENT | 3 |
| GE Course or Business Course 1 | 3 | |
| BUL3130 | BUSINESS LAW AND ETHICS | 3 |
| GE Course or Business Course 1 | 3 | |
| MAR3231 | RETAIL MANAGEMENT | 3 |
| FIN3403 | MANAGERIAL FINANCE | 3 |
| MAN3310 | HUMAN RESOURCE MANAGEMENT | 3 |
| MAR4503 | CONSUMER BEHAVIOR | 3 |
| MAN4504 | OPERATIONS MANAGEMENT | 3 |
| MAR3323 | INTEGRATED MARKETING COMMUNICATION | 3 |
| MAN4720 | STRATEGIC MANAGEMENT AND POLICY | 3 |
| MAR4233 | SOCIAL MEDIA MARKETING | 3 |
| MAR3524 | MARKETING ANALYTICS | 3 |
| MAN4900 | CAPSTONE PROJECT | 3 |
| GE Course or Business Course 1 | 3 | |
| Total Credits | 60 | |
BAS SPECIALIZATION COURSES
TRACK B: MARKETING AND SALES
| Course | Title | Credits |
|---|---|---|
| MAR3231 | RETAIL MANAGEMENT | 3 |
| MAR4503 | CONSUMER BEHAVIOR | 3 |
| MAR3323 | INTEGRATED MARKETING COMMUNICATION | 3 |
| MAR4233 | SOCIAL MEDIA MARKETING | 3 |
| MAR3524 | MARKETING ANALYTICS | 3 |
- 1
General education or business course. Preferred general education courses include: ECO2013 PRINCIPLES OF MACROECONOMICS and FIN2100 PERSONAL FINANCE. Business courses can include unmet program competencies or upper level (3000-4000) course with the following prefixes ACG, BUL, ECO, FIN, GEB, MAN, MAR, QMB.
Students must take STA2023 STATISTICS or MAC1105 COLLEGE ALGEBRA/MAC1105C COREQUISITE COLLEGE ALGEBRA.
In accordance with Florida Statute and Florida Administrative Code, students may need to satisfy the Civic Literacy Graduation Requirement. Visit the Civic Literacy Graduation Requirement page at broward.edu/civic-literacy.
PROGRAM HIGHLIGHTS
CREDIT FOR PRIOR LEARNING
Accelerate your path to completion with these options:
- Credit by exam
- Earned industry certifications
- Prior Learning Assessment
- And much more...
RELATED INDUSTRY CERTIFICATIONS
Upon completing this program, graduates will be eligible to sit for the following industry certifications/licenses: N/A
GET AN INTERNSHIP
After completing your first year of coursework make sure to visit Employment Solutions for internship opportunities and helpful tools like virtual job shadow, to help take your career to the next level!
MEDIAN WAGE AND JOB GROWTH OUTLOOK
Broward College has Career Coach! It is designed to help you find a good career by providing the most current local data on wages, employment, job postings, and associated education and training.
FUND YOUR EDUCATION
This program is Financial Aid eligible. Scholarships may be available.
- Graduates will be able to apply knowledge of principles of supervision and management to real world problem- solving in developing alternative solutions to the problem at hand.
- Demonstrate teamwork and collaboration in decision making and problem solving.
- Program graduates will demonstrate effective oral business communication skills.
- Graduates will be able to demonstrate integrated business skills that incorporate leadership, management, finance, and marketing.
- Graduates will demonstrate effective leadership decision-making that is evidence-based.
- Graduates will exhibit cultural awareness in decision making.
- Graduates will apply integrated marketing skills to solve practical business problems.